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	1.	Manual para elaborar un plan de mercadotecnia by Ricardo Fernández Valiñas [Autor] Edition: 1er Edición Material type: Text; Format: print ; Literary form: Not fiction Language: Español Publication details: México: McGraw-Hill 2007 Availability: Items available for loan: CI Tlahuac 2 (11)Call number: LCC 2007, ... Place hold Add to cart (remove)
	2.	Segmentación de mercados / Ricardo Fernández Valiñas by Ricardo Fernández Valiñas [Autor] Edition: 3ra Edición Material type: Text; Format: print ; Literary form: Not fiction Language: Español Publication details: México: McGarw-Hill, 2009 Availability: Items available for loan: CI Tlahuac 2 (7)Call number: LCC 2009, ... Place hold Add to cart (remove)

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