000			02788 a2200205 4500
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020			_a24067229
040			_aGAMADERO _bspa _cGAMADERO
100			_aSCARBOROUGH NORMAN
245			_aEFFECTIVE SMALL BUSINESS MANAGEMENT /
260			_bMACMILLAN
505			_aExceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business.
520			_aExceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business.
650		0	_aGESTION EMPRESARIAL _9814
942			_cLIB _2ddc
945			_a1 _badmin _c1270 _dMaría Elena Olvera Picina
999			_c5803 _d5803